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Friday, June 25, 2010
Management du futur, innovation et métiers de l'Internet
Dîner-débat ProInterNet/PIN
autour de Claude Reynier, Ministère de l'Education (France), intervenante.
LES MÉTIERS DE DEMAIN (2)
Le marché du travail est marqué par l'émergence de fonctions entièrement nouvelles et par l'évolution des fonctions plus traditionnelles. Quels sont ces jobs de demain? Le monde évolue, il est bouleversé sur tous les plans: économique, écologique et social. Les entreprises doivent donc inventer ou réinventer de nouvelles manières de travailler quels sont ces métiers? Dans son "Guide des nouveaux métiers 2010", Michael Page répond à ces questions.
GUIDE DES NOUVEAUX MÉTIERS 2010 10 MÉTIERS DE DEMAIN:
1. Community manager.
Vu l’évolution permanente d’internet et des médias sociaux, les entreprises ont besoin d’un profil chargé d’assurer la promotion de la marque et de ses produits via des plateformes telles que Facebook, Youtube, Twitter... De bonnes capacités rédactionnelles et une maîtrise des outils marketing web 2.0 sont requises. De 30.000 à 65.000 euros.
2. Chargé d’affaires en restructuration de dette.
Le "debt restructuring consiste à restructurer tout ou partie du passif de l’entreprise en difficulté afin de renégocier auprès des différents créanciers des conditions de remboursement permettant la survie", explique Michael Page. Crise oblige, ce métier a le vent en poupe. Des profils universitaires, calés en finance et ayant des connaissances sur les cycles économiques sont recherchés. De 80.000 à 100.000 euros.
3. Responsable achats en développement durable.
L’écologie est un enjeu incontournable pour les entreprises. Ce responsable doit donc (faire) adopter de nouveaux critères de décisions et des comportements parfois en totale contradiction avec les "réflexes historiques de l’entreprise". Ingénieur commercial? Un troisième cycle en achat et/ou en développement durable ne sera pas superflu. De 50.000 à 80.000 euros.
4. Fundraiser.
Les associations, les ONG ou la culture (à travers le mécénat) sont à la recherche d’un responsable de la collecte de fonds. Titulaire d'un diplôme de l'enseignement supérieur de type Sciences-Po ou Ecole de Commerce, il doit maîtriser le marketing direct et la communication. En outre, il doit être en mesure de se construire un réseau de personnes influentes. De 30.000 à 65.000 euros.
5. Responsable e-business.
De nombreuses entreprises, dont celle des secteurs voyage-tourisme, bancassurance et distribution voient leurs activités basculer sur le net. Ce responsable doit piloter les ventes réalisées en ligne. Des formations en commerce et marketing sont requises. De 30.000 à 120.000 euros.
6. Responsable normes et doctrines comptable.
Plus les groupes cotés sont grands, plus ils ont de filiales et entités à consolider. L’internationalisation de l’activité des entreprises complique encore davantage la comptabilité et nécessite donc un expert-comptable ayant une solide expérience en audit international. De 80.000 à 140.000 euros.
7. Responsable de la diversité.
Fonction émergente, elle concerne essentiellement les grosses structures. Elle interviendra par exemple dans le pilotage de formations sur la diversité et le développement de programmes internes visant à prévenir la discrimination. Ce poste est destiné à des diplômés de l'enseignement supérieur disposant de quelques années d’expérience en ressources humaines. De 45.000 à 75.000 euros.
8. Responsable gouvernance Internet.
Des sociétés cotées en Bourse ou dont l'image doit être scrupuleusement préservée ont besoin d’une personne en charge d’une veille active et de la mise en place d’un système de prévention ou d’alerte sur le web. Plusieurs formations d’écoles supérieures sont possibles pour ce poste mais les années d’expériences sur le web primeront. De 60.000 à 75.000 euros.
9. Trésorier.
"La dégradation violente de l’activité des entreprises avec comme conséquence une trésorerie détériorée, un allongement des délais de paiement et une frilosité des banques à financer les entreprises, a considérablement renforcé le poids des Trésoriers", constate Michael Page. Ce job est essentiellement destiné aux cursus de gestion (ingénieur ou non) ou à des profils comptables. De 50.000 à 180.000 euros.
10. Expert bilan carbone.
Vu le renforcement constant des normes environnementales, ce métier est appelé à connaître un véritable boom. Cet expert aura pour mission principale "de proposer des solutions concrètes pour la maîtrise des dépenses énergétiques et la réduction des émissions de gaz à effet de serre". Tout ingénieur pourra prétendre à ce poste à condition de disposer d’une spécialisation en environnement, en énergétique ou en thermique. De 35.000 à 50.000 euros.
15 EMPLOIS DE RÊVE POUR L’AVENIR.
UNE ENQUÊTE DE FUTUROLOGIE SUR LES NOUVEAUX EMPLOIS DE DEMAIN.
Le rapport «The shape of jobs to come» dresse la liste de 100 professions potentielles dans le secteur des technologies. Il a été établi par un groupe de futurologues du bureau d’études londonien Fast Future à la demande des autorités britanniques. Coup d’œil prospectif sur le monde de demain…
1. Chirurgien de la mémoire.
Les chirurgiens de la mémoire seront bientôt en mesure de créer du contenu cérébral supplémentaire, c’est-à-dire d’offrir une extension de mémoire aux personnes qui le souhaitent. Les plus concernées sont celles dont le cerveau est menacé d’explosion par une trop grande quantité d’informations.
2. Fabricant de membres.
Une autre spécialité médicale consistera à fabriquer des membres vivants. Une nouvelle jambe pour un footballeur blessé, par exemple. Vu l’évolution des techniques et de la science, la chose devrait être possible dans une vingtaine d’années. Cette nouvelle profession en appellera d’autres, puisqu’il faudra des designers, des magasins spécialisés et des réparateurs.
3. Gestionnaire de bien-être pour seniors.
Du fait du vieillissement de la population, beaucoup de personnes pourront se lancer dans le métier de gestionnaire de bien-être pour seniors. Il s’agit d’ailleurs de la fonction en devenir la plus populaire, ainsi que le révèle une enquête sur les professions du futur effectuée auprès d’environ 500 personnes dans 12 pays. Ces spécialistes pourvoiront aux soins de santé et aux besoins individuels des personnes âgées en recourant à toute une série de nouvelles thérapies médicales, parmi lesquelles des traitements médicamenteux, des techniques de santé mentales, des traitements naturels et des cures de fitness.
4. Avocat virtuel.
L’avocat virtuel résout les problèmes juridiques entre ressortissants de pays et de régions régis par des lois différentes. Au vu de la tendance actuelle, qui veut que nous passions de plus en plus de temps en ligne, on peut s’attendre à ce que dans les dix ans à venir, de plus en plus d’avocats choisissent la toile comme terrain d’action. Leur travail consistera à démêler l’écheveau juridique autour de cas qui dépassent le cadre des frontières nationales, comme celui du hacker qui attaque un ordinateur au Luxembourg alors qu’il survole la Bulgarie en avion.
5. Manipulateur de climat.
Vu les préoccupations suscitées par le changement climatique, nous assisterons à l’émergence d’un nouveau type de climatologues dont la mission consistera à intervenir dans des zones précises en modifiant des systèmes énergétiques ou en construisant des zones naturelles, par exemple, afin d’endiguer le réchauffement de la planète. Pour ce faire, ils pourraient décider, par exemple, de remplir les océans de fer ou encore de déployer des parapluies géants pour protéger les populations du soleil.
6. Policier météo.
La manipulation des nuages et la création de pluie, qui se pratiquent déjà dans certaines parties du monde, ont des répercussions sur des milliers de kilomètres carrés. Les policiers météo auraient pour mission de contrôler qui est autorisé, par exemple, à propulser des particules d’iode d’argent dans les nuages pour provoquer la pluie.
7. Éthicien des nouvelles sciences.
La science devenant de plus en plus pointue dans la technique du clonage, nous pourrions, à terme, avoir besoin d’une nouvelle armée d’éthiciens. Au fait des plus récents développements scientifiques, ceux-ci devraient aider la société à faire les bons choix en examinant notamment quelles évolutions elle peut tolérer. Ils s’interrogeront donc moins sur la capacité de faire des choses que sur l’autorisation de les entreprendre.
8. Psychologue des réseaux sociaux.
La révolution des réseaux sociaux fait naître quantité de liens d’amitié entre internautes. Mais les ennemis virtuels existent aussi. Les victimes d’attaques personnelles en ligne pourront désormais consulter un psychologue des réseaux sociaux.
9. Producteur d’aliments génétiquement modifiés.
Les producteurs de demain pourront cultiver des légumes et élever du bétail génétiquement modifiés pour développer l’offre de denrées alimentaires. D’ici à 20 ans, ils seront capables d’influencer la teneur en protéines des aliments pour le bien de notre santé. Les scientifiques travaillent d’ores et déjà sur une tomate intégrant un vaccin et sur le lait thérapeutique de vache, de brebis et de chèvre.
10. Enseignant virtuel.
À terme, on pourra utiliser des avatars intelligents ou des personnages virtuels pour aider voire remplacer les enseignants dans les classes. Tout le défi consistera à syntoniser le mieux possible les élèves et leurs enseignants virtuels d’un point de vue humain.
11. Agriculteur vertical.
D’ici à 2020, les agriculteurs verticaux devraient pouvoir augmenter considérablement l’offre de denrées alimentaires en utilisant les gratte-ciels des centres-villes. Ils devront maîtriser pour cela un grand nombre de disciplines, que cela soit dans les sciences, dans le commerce ou dans l’ingénierie.
12. Architecte de l’espace:
Le tourisme spatial figure d’ores et déjà à l’agenda de certaines compagnies. Pour se lancer dans l’aventure, elles auront besoin de pilotes et de guides spatiaux mais aussi d’architectes pour créer dans l’espace des logements et des lieux de travail pour ce personnel. L’université de Houston planche déjà sur un projet de ce genre, qui porte sur la création d’une maison verte sur Mars, d’une base d’opérations sur la lune et d’engins d’exploration.
13. Organisateur de quarantaine.
Si un virus mortel se propage à la vitesse de l’éclair dans plusieurs pays, seules quelques personnes seront préparées. Très vite, il y aura pénurie de personnel infirmier et médical. Au fur et à mesure que le nombre de morts augmentera et que des quartiers entiers seront mis en quarantaine, on aura besoin de personnel pour surveiller les passages et gérer les opérations. Le métier d’organisateur de quarantaine est sans conteste l’un des plus singuliers métiers du futur.
14. Rangeur virtuel.
La révolution numérique créer aussi des besoins en matière de rangement. Nous allons avoir besoin de destructeurs de fichiers numériques. Les personnes qui doivent gérer trop de fichiers importants feront appel à des gestionnaires pour mettre de l’ordre dans leur vie électronique. Le rangeur virtuel triera nos e-mails, organisera tous nos documents et gérera nos mots de passe et nos profils électroniques.
15. Constructeur de véhicules alternatifs.
Nous aurons besoin de designers pour plancher sur des moyens de transport construits avec des matériaux alternatifs et fonctionnant avec des combustibles alternatifs.
ENCORE… DES JOBS DE DEMAIN:
1. Spéciliste de l'optimisation du trafic sur Internet: optimise les partenariats sur le web et les référencements afin de maximiser le trafic des stes internet donc il est responsable.
2. Expert en linguistique informatique: especialiste de langues et de la programation utilise l’outil informatique pour mettre au pôint des sustèmes de reconnaissance vocale, audio de prise de notes et de traduction instantanée, des répondeurs audio automatiques, de traduction éditorial ou de notices d’instruction.
3. Responsable de commaunauté virtuelle: est moderateur du site internet d’une entreprise, doit faire preuve de creativité pôur rendre attractifs les forums de son site et les faire vivre.
4. Editeur de blog: gère le blog editor: il est moderateur et redacteur.
5. Biostaticien: développe et utilise la thèorie et la métodologie biostatistique.
6. Ingenier bio-informaticien: Spécialiste des algorihmes, développe des méthodes et des programmes informatiques qui facilitent le travail des biologistes.
7. Ingeniere photonique: expert de l'ingenierie optique, le photonic enginer conçoit et met en aplication des technologies qui utilisent la lumière comme vecteur de transmission d'information et d'energie.
GUIDE DES NOUVEAUX MÉTIERS 2010 10 MÉTIERS DE DEMAIN:
1. Community manager.
Vu l’évolution permanente d’internet et des médias sociaux, les entreprises ont besoin d’un profil chargé d’assurer la promotion de la marque et de ses produits via des plateformes telles que Facebook, Youtube, Twitter... De bonnes capacités rédactionnelles et une maîtrise des outils marketing web 2.0 sont requises. De 30.000 à 65.000 euros.
2. Chargé d’affaires en restructuration de dette.
Le "debt restructuring consiste à restructurer tout ou partie du passif de l’entreprise en difficulté afin de renégocier auprès des différents créanciers des conditions de remboursement permettant la survie", explique Michael Page. Crise oblige, ce métier a le vent en poupe. Des profils universitaires, calés en finance et ayant des connaissances sur les cycles économiques sont recherchés. De 80.000 à 100.000 euros.
3. Responsable achats en développement durable.
L’écologie est un enjeu incontournable pour les entreprises. Ce responsable doit donc (faire) adopter de nouveaux critères de décisions et des comportements parfois en totale contradiction avec les "réflexes historiques de l’entreprise". Ingénieur commercial? Un troisième cycle en achat et/ou en développement durable ne sera pas superflu. De 50.000 à 80.000 euros.
4. Fundraiser.
Les associations, les ONG ou la culture (à travers le mécénat) sont à la recherche d’un responsable de la collecte de fonds. Titulaire d'un diplôme de l'enseignement supérieur de type Sciences-Po ou Ecole de Commerce, il doit maîtriser le marketing direct et la communication. En outre, il doit être en mesure de se construire un réseau de personnes influentes. De 30.000 à 65.000 euros.
5. Responsable e-business.
De nombreuses entreprises, dont celle des secteurs voyage-tourisme, bancassurance et distribution voient leurs activités basculer sur le net. Ce responsable doit piloter les ventes réalisées en ligne. Des formations en commerce et marketing sont requises. De 30.000 à 120.000 euros.
6. Responsable normes et doctrines comptable.
Plus les groupes cotés sont grands, plus ils ont de filiales et entités à consolider. L’internationalisation de l’activité des entreprises complique encore davantage la comptabilité et nécessite donc un expert-comptable ayant une solide expérience en audit international. De 80.000 à 140.000 euros.
7. Responsable de la diversité.
Fonction émergente, elle concerne essentiellement les grosses structures. Elle interviendra par exemple dans le pilotage de formations sur la diversité et le développement de programmes internes visant à prévenir la discrimination. Ce poste est destiné à des diplômés de l'enseignement supérieur disposant de quelques années d’expérience en ressources humaines. De 45.000 à 75.000 euros.
8. Responsable gouvernance Internet.
Des sociétés cotées en Bourse ou dont l'image doit être scrupuleusement préservée ont besoin d’une personne en charge d’une veille active et de la mise en place d’un système de prévention ou d’alerte sur le web. Plusieurs formations d’écoles supérieures sont possibles pour ce poste mais les années d’expériences sur le web primeront. De 60.000 à 75.000 euros.
9. Trésorier.
"La dégradation violente de l’activité des entreprises avec comme conséquence une trésorerie détériorée, un allongement des délais de paiement et une frilosité des banques à financer les entreprises, a considérablement renforcé le poids des Trésoriers", constate Michael Page. Ce job est essentiellement destiné aux cursus de gestion (ingénieur ou non) ou à des profils comptables. De 50.000 à 180.000 euros.
10. Expert bilan carbone.
Vu le renforcement constant des normes environnementales, ce métier est appelé à connaître un véritable boom. Cet expert aura pour mission principale "de proposer des solutions concrètes pour la maîtrise des dépenses énergétiques et la réduction des émissions de gaz à effet de serre". Tout ingénieur pourra prétendre à ce poste à condition de disposer d’une spécialisation en environnement, en énergétique ou en thermique. De 35.000 à 50.000 euros.
15 EMPLOIS DE RÊVE POUR L’AVENIR.
UNE ENQUÊTE DE FUTUROLOGIE SUR LES NOUVEAUX EMPLOIS DE DEMAIN.
Le rapport «The shape of jobs to come» dresse la liste de 100 professions potentielles dans le secteur des technologies. Il a été établi par un groupe de futurologues du bureau d’études londonien Fast Future à la demande des autorités britanniques. Coup d’œil prospectif sur le monde de demain…
1. Chirurgien de la mémoire.
Les chirurgiens de la mémoire seront bientôt en mesure de créer du contenu cérébral supplémentaire, c’est-à-dire d’offrir une extension de mémoire aux personnes qui le souhaitent. Les plus concernées sont celles dont le cerveau est menacé d’explosion par une trop grande quantité d’informations.
2. Fabricant de membres.
Une autre spécialité médicale consistera à fabriquer des membres vivants. Une nouvelle jambe pour un footballeur blessé, par exemple. Vu l’évolution des techniques et de la science, la chose devrait être possible dans une vingtaine d’années. Cette nouvelle profession en appellera d’autres, puisqu’il faudra des designers, des magasins spécialisés et des réparateurs.
3. Gestionnaire de bien-être pour seniors.
Du fait du vieillissement de la population, beaucoup de personnes pourront se lancer dans le métier de gestionnaire de bien-être pour seniors. Il s’agit d’ailleurs de la fonction en devenir la plus populaire, ainsi que le révèle une enquête sur les professions du futur effectuée auprès d’environ 500 personnes dans 12 pays. Ces spécialistes pourvoiront aux soins de santé et aux besoins individuels des personnes âgées en recourant à toute une série de nouvelles thérapies médicales, parmi lesquelles des traitements médicamenteux, des techniques de santé mentales, des traitements naturels et des cures de fitness.
4. Avocat virtuel.
L’avocat virtuel résout les problèmes juridiques entre ressortissants de pays et de régions régis par des lois différentes. Au vu de la tendance actuelle, qui veut que nous passions de plus en plus de temps en ligne, on peut s’attendre à ce que dans les dix ans à venir, de plus en plus d’avocats choisissent la toile comme terrain d’action. Leur travail consistera à démêler l’écheveau juridique autour de cas qui dépassent le cadre des frontières nationales, comme celui du hacker qui attaque un ordinateur au Luxembourg alors qu’il survole la Bulgarie en avion.
5. Manipulateur de climat.
Vu les préoccupations suscitées par le changement climatique, nous assisterons à l’émergence d’un nouveau type de climatologues dont la mission consistera à intervenir dans des zones précises en modifiant des systèmes énergétiques ou en construisant des zones naturelles, par exemple, afin d’endiguer le réchauffement de la planète. Pour ce faire, ils pourraient décider, par exemple, de remplir les océans de fer ou encore de déployer des parapluies géants pour protéger les populations du soleil.
6. Policier météo.
La manipulation des nuages et la création de pluie, qui se pratiquent déjà dans certaines parties du monde, ont des répercussions sur des milliers de kilomètres carrés. Les policiers météo auraient pour mission de contrôler qui est autorisé, par exemple, à propulser des particules d’iode d’argent dans les nuages pour provoquer la pluie.
7. Éthicien des nouvelles sciences.
La science devenant de plus en plus pointue dans la technique du clonage, nous pourrions, à terme, avoir besoin d’une nouvelle armée d’éthiciens. Au fait des plus récents développements scientifiques, ceux-ci devraient aider la société à faire les bons choix en examinant notamment quelles évolutions elle peut tolérer. Ils s’interrogeront donc moins sur la capacité de faire des choses que sur l’autorisation de les entreprendre.
8. Psychologue des réseaux sociaux.
La révolution des réseaux sociaux fait naître quantité de liens d’amitié entre internautes. Mais les ennemis virtuels existent aussi. Les victimes d’attaques personnelles en ligne pourront désormais consulter un psychologue des réseaux sociaux.
9. Producteur d’aliments génétiquement modifiés.
Les producteurs de demain pourront cultiver des légumes et élever du bétail génétiquement modifiés pour développer l’offre de denrées alimentaires. D’ici à 20 ans, ils seront capables d’influencer la teneur en protéines des aliments pour le bien de notre santé. Les scientifiques travaillent d’ores et déjà sur une tomate intégrant un vaccin et sur le lait thérapeutique de vache, de brebis et de chèvre.
10. Enseignant virtuel.
À terme, on pourra utiliser des avatars intelligents ou des personnages virtuels pour aider voire remplacer les enseignants dans les classes. Tout le défi consistera à syntoniser le mieux possible les élèves et leurs enseignants virtuels d’un point de vue humain.
11. Agriculteur vertical.
D’ici à 2020, les agriculteurs verticaux devraient pouvoir augmenter considérablement l’offre de denrées alimentaires en utilisant les gratte-ciels des centres-villes. Ils devront maîtriser pour cela un grand nombre de disciplines, que cela soit dans les sciences, dans le commerce ou dans l’ingénierie.
12. Architecte de l’espace:
Le tourisme spatial figure d’ores et déjà à l’agenda de certaines compagnies. Pour se lancer dans l’aventure, elles auront besoin de pilotes et de guides spatiaux mais aussi d’architectes pour créer dans l’espace des logements et des lieux de travail pour ce personnel. L’université de Houston planche déjà sur un projet de ce genre, qui porte sur la création d’une maison verte sur Mars, d’une base d’opérations sur la lune et d’engins d’exploration.
13. Organisateur de quarantaine.
Si un virus mortel se propage à la vitesse de l’éclair dans plusieurs pays, seules quelques personnes seront préparées. Très vite, il y aura pénurie de personnel infirmier et médical. Au fur et à mesure que le nombre de morts augmentera et que des quartiers entiers seront mis en quarantaine, on aura besoin de personnel pour surveiller les passages et gérer les opérations. Le métier d’organisateur de quarantaine est sans conteste l’un des plus singuliers métiers du futur.
14. Rangeur virtuel.
La révolution numérique créer aussi des besoins en matière de rangement. Nous allons avoir besoin de destructeurs de fichiers numériques. Les personnes qui doivent gérer trop de fichiers importants feront appel à des gestionnaires pour mettre de l’ordre dans leur vie électronique. Le rangeur virtuel triera nos e-mails, organisera tous nos documents et gérera nos mots de passe et nos profils électroniques.
15. Constructeur de véhicules alternatifs.
Nous aurons besoin de designers pour plancher sur des moyens de transport construits avec des matériaux alternatifs et fonctionnant avec des combustibles alternatifs.
ENCORE… DES JOBS DE DEMAIN:
1. Spéciliste de l'optimisation du trafic sur Internet: optimise les partenariats sur le web et les référencements afin de maximiser le trafic des stes internet donc il est responsable.
2. Expert en linguistique informatique: especialiste de langues et de la programation utilise l’outil informatique pour mettre au pôint des sustèmes de reconnaissance vocale, audio de prise de notes et de traduction instantanée, des répondeurs audio automatiques, de traduction éditorial ou de notices d’instruction.
3. Responsable de commaunauté virtuelle: est moderateur du site internet d’une entreprise, doit faire preuve de creativité pôur rendre attractifs les forums de son site et les faire vivre.
4. Editeur de blog: gère le blog editor: il est moderateur et redacteur.
5. Biostaticien: développe et utilise la thèorie et la métodologie biostatistique.
6. Ingenier bio-informaticien: Spécialiste des algorihmes, développe des méthodes et des programmes informatiques qui facilitent le travail des biologistes.
7. Ingeniere photonique: expert de l'ingenierie optique, le photonic enginer conçoit et met en aplication des technologies qui utilisent la lumière comme vecteur de transmission d'information et d'energie.
Thursday, June 24, 2010
Dissemination ProInterNet
Colloques, séminaires et rencontres de la Fondation Territoires de Demain
1. "Connecting to Smart Cities in the Mediterranean EU regions: Euro-Mediterranean Knowledge and Innovation Communities", dans le cadre de la journée "Smart Cities/Future Internet", organisé par la Commission Européenne, Bruxelles, le 15 janvier 2010.
2. Réunion de coordination du Projet européen "ProInternet", Munich, le 18 janvier 2010.
3. Les projets de formation-recherche-action, Université Intégrale, en collaboration avec Complex'cite , Fondaterra et le soutien de l'Afscet, Le Club de Budapest France, Paris, le 23 Janvier 2010.
4. TECHNOARK 2010, "Les nouveaux espaces numériques", Sierre (Suisse), 29 janvier 2010
5. "For a Euro-Mediterranean Network of Living Labs / Pour un réseau Euro-Méditerranéen des Living Labs" au Premier Colloque "Future Cities", dont la Fondation Territoires de Demain est partenaire, Malte, 18, 19 fevrier 2010.
6. Conseil d'administration de la SOLEP (Evaluation et prospective), Luxembourg, 26 février 2010 .
7. "The Euromedlab initiative.The development of a euro-mediterranean ecosystem of living labs and innovation spaces" dans le cadre de la journée ICT– enabled sustainability in “smart” cities, Malte, 3 rd March 2010. (Vidéo)
8. Journée de conclusion du programme européen C@R, Bruxelles, 3 mars 2010
9. "The European network Digital Cities and the project Connecting to Smart Cities in the Mediterranean EU regions" - dans le cadre de la journée internationale CIP ICT PSP project preparatory meeting, MIMCOL, Malta , 4rd March 2010.
10. "Des lieux et des liens" à la Conférence «Le management du futur» au Conseil de l’Europe, Strasbourg, 8 - 9 mars 2010.
11. "Innovation et prospective" Séminaire de la Fondation des Territoires de Demain - Programme international 2040, organbisé par UNESCO - Fondation des Territoires de Demain, le 11 mars de 10h à 12h30 et de 15h à 17h30, Unesco, Paris.
12. "Une innovation collective sur le territoire" deux tables rondes dans le cadre de Paris 2.0: "L’innovation territoriale et les acteurs en réseaux" et "Les territoires augmentés", le 12 mars 2010 13 heures 30 à 18 heures à l'Espace Kiron - 10, rue La Vacquerie - 75011 Paris.
13. Visioconférence à l’ISEG de Dakar à l’occasion de l’annonce de la création du Living Lab "African Living Lab ISEG/UNIDAF"/Université Internationale de la Diaspora Africaine UNIDAF avec le partenariat de la Fondation, le 15 mars2010.
14. Réunion du Groupe de prospective de la SOLEP avec le CNAM, le 25 mars 2010.
15. Déjeuner-débat sur le thème de «L'expertise française, facteur de rayonnement et d'attractivité» du Collège européen des experts en administration publique autour de la Directrice des Politiques de Mobilité et Attractivité, Direction générale de la Mondialisation, du Développement et des Partenariats au Ministère des Affaires étrangères et européennes, Paris, le 1er avril 2010.
16. "Pro - (Eng) - Inter - (Esp) Net (Fr)" - "EUROMED LAB" et "Les Living Labs", de la Fondation Territoires de Demain et d'ARENOTECH à «Tendances informatiques: Marrakech 2015», Acadys France et IT6 Maroc, Marrrakech, 8 et 9 avril 2010 (Vidéo 1 - Vidéo 2).
17. Projet de création d'un Fonds de dotation à vocation européenne dédié à la créativité territoriale. Présentation d’un projet de création d’un think tank et d’un Fonds de dotation à vocation européenne dédié au soutien à l’innovation, à la créativité et à l’entrepreneuriat socio-économique de nos territoires. Paris le jeudi 8 avril 2010.
18. "Living Lab et Internet du Futur", Université Polytechnique de Valence, Espagne, le 14 avril 2010
19. Conseille d'Administration de la SOLEP , Ministère de l'économie, Luxembourg, 16 avril 2010.
20. Séminaire "Marseille 2013" le 5 mai 2010. Dans la lignée des précédentes manifestations que la Fondation a organisé ou auxquelles elle a participé dans une optique largement prospective, il s'est agi d'accompagner à l'échelle de Marseille et de la Provence les projets les plus innovants relatifs aux pratiques culturelles de demain, de même que les travaux de recherche et développement des petites entreprises locales notamment. Ces dernières ont d'ailleurs été particulièrement représentées au sein des participants au séminaire qui s'est tenu toute la journée à La Boate, la petite fabrique de l'innovation marseillaise.
21. Marseille 2.0, Marseille, 5-7 mai 2010
22. "Vers la réforme du système de comptabilité nationale et du PBI", organisé par le Conseil Economique et Social et le Conseil Supérieur pour un Dévéloppement Durable du Grand Duché de Luxembourg, le 19 mai 2010.
23. 3ème Forum Luxinnovation, "Business Meets Research", Luxembourg, le 19 mai 2010
24. "Territoires numériques intelligents", Digipolis, Montbéliard, 26 et 27 mai 2010 (Intervention "Territoires numériques intelligents" et présentation de PorInterNet, Digipolis, Montbéliard, 26 et 27 mai 2010 (The mutation of our cognitives environnements)
25. Forum Citoyen et de son fonds de dotation dédié à l'Europe, le 7 juin 2010, Paris
26. Séminaire "Les nouveaux métiers de l'Internet". Organisé par la Fondation des Territoires de Demain au Ministère des Affaires Etrangères et Européennes, Paris, le 10-11 Juin 2010.
27. SEMINAR "THE NEW JOB OF INTERNET". Organized by theTerritories of Tomorrow Foundation, Ministry of Foreign and European Affairs, Paris, 10, JUNE 2010.
28. Dîner-débat autour de Madame Saskia Sassen, Université de Columbia, Etats Unis, Cercle environnement & Société, le 16 juin, Hôtel Bristol, Paris
THE CONSTRUCTION OF A VISION THE DEVELOPMENT OF TOOLS FOR DISSEMINATION
INTRODUCTION
The development of innovative strategies adopted for the creation of a network dedicated to jobs and training of tomorrow in particular with regard to Internet and knowledge technologies has lasted more than one semester.
It has been illustrate by numerous debates and exchange of arguments characterized by great diversity, and this as well in our team as between partners at meetings- especially the meeting held in Paris at French Foreign affairs Ministry on June 11 - and in particular in contact with numerous interlocutors, national and international institutions for the most-.
At the heart of this approach has been chosen in particular a strategy of hub management (explained and presented here), by abandoning decidedly the old practices tools of presentation and project management that would make our work completely misunderstood by our younger interlocutors, precisely those now positioned on the ground of new jobs and training. Its elaboration, very ambitious indeed, took more than one semester (thus beyond the deadlines), but it can only satisfy us today through multiple returns achieved.
I - LE HUB MANGEMENT: A GLOBAL APPROACH FOR DISSEMINATION
On the occasion of the meeting between partners in Paris, we asked Vincent Ducrey- webmaster for the presidency of the French republic - to introduce to us the "system of influence" as he describes it in his recent book. This approach will be followed throughout this analysis and generally in all of our recommendations to our partners.
Through tools that characterize the jobs of internet of today and more tomorrow, every dissemination of results and analysis spring from a project requires the construction of an informational ecosystem and a mapping of the media world that corresponds to it.
This approach requires to rejecting with determination the old practices that survive today (Websites from other projects, traditional newsletter and intended to the only reading of evaluators, forums meaningless ...).
Our approach enables us in fact to abandon this traditional ways and linear to adapt us to new situations in order to benefit from a real reactivity.
Consider the different links separately- As this could have envisaged a few years ago - returns today to ignore the essential, namely the porous borders between media which is in fact a major feature of new forms of communication. Any partner who does not take this into account would release its own efforts of dissemination reduced to little.
As was stressed by Vincent Ducrey in his conclusion at the ministry of Foreign Affairs, The hub concept assumes that every project and the information it conveys has its own life cycle (In this case from three years provided and extensions of the time through complementary projects), an cycle is determined by its content, its transmitters and of course its targets. It is therefore to identify the release of dissemination that allow it to detach from its mounting and to have its own existence in the media world that we have determined.
The purpose of the dissemination of the project PIN, true to our initial determinations, aims to a global influence, in other words to be interpreted by all the relay of information required, whether the relays of the Web, traditional media relays, mobile relays or relay field.
All partners are therefore invited to participate widely in the construction of our hub, that will be the “ hub” of that global influence and in fact the real area of influence that we could build together around our common goals.
The Territories of Tomorrow Foundation has used in its strategies of dissemination to spread widely into consideration the findings of Chris Anderson in his recent writings (In the magazine "Wired" in particular) and particularly of course in his book "The Long Tail"; we remember here that its law 80-20 will be crucial for us: 20% of relaying information formed 80% of the influence of a presentation or a dissemination.
Until now, we are only concentrating (Contrary to some suggestions made at our meeting in Munich and eventually discarded) on building a network of information relays connected very close than ever, and that without there is never any central hierarchy for its dissemination.
It is in this case that the theorizing of the latest communications called "mesh in" . Concretely, this are expectations, even more specifically relay of information potentially fundamental without their small size occasionally, even as their importance about the project did not bring much previously regarded as important relays, as they could be whether public institutions, private actors, and of course especially new media like Web TV with which many programs are planned (and some already do) this year.
The key is to consider the project and its partners as much precursors in the dissemination of information and thus in the deployment of jobs concerned.
Conversely, no work has been done in the field of « mesh-out » : This was the subject of lively discussions - A document has been prepared in the same subject by a partner -, but it seemed to us perfectly useless as a project based on innovation and the future take into account the relays whose presentation itself has become today perfectly obsolete!
To establish the list of built-in relays to our hub PIN, in fact we use our recent communication operations relating to our most recent international projects. We recommend naturally and continue to recommend to all our partners to do the same and we will be also with them in the future for this purpose.
1- The first treatment of information on the project- and the presentation of the document- allow even, as we know, for emitting low influence (Those whose name does not exceed twenty pages on Google) to benefit from a true echo. A partner must not have to underestimate the role that can perform some of their counterparts (Academic, entrepreneurial, associations, local media ...). The importance of their "localization" is obvious (substantial Importance of linguistic diversity), but we propose to this end a number of generic documents.
2- The role of news agencies remains significant, We urge all partners to make contact with the agencies most relevant to the scale of each country (the representations especially Associated Press or Reuters) and to transmit them regularly their analyzes, articles, reflections on the news about our field ..., and transmit to us a copy so that we can help expand their dissemination.
3- Blogs and web versions of newspapers constitute a domain of dissemination very rich, combining the ease of dissemination and importance of their impact. Those responsible for this websites of newspapers are looking in fact such "contributions", just as, by definition, sites live from contributions made to them (THE POST in France). Here also, we are available to our partners not used to identify and manage such informational materials.
4- The news channels Thematic is our future partners in excellence. In France, we work so especially with BFM TV.
5- The aggregators, like including Google, are also often an excellent partners, through, again, national representations and even local, because here they are specially often confronted to the search for profiles not always easy to find.
6- It is the same for mobile operators. We work in our case with ORANGE which has ORANGE LABS dedicated specifically to all new forms of informational dissemination.
7- Regarding radios, on the one hand local station, specialized on the other hand are among the most faithful. BFM RADIO is the illustration that we concerne.
8- The written press the most innovative (Which has such applications on iPhone or IPAD), like the example of the TRIBUNE or the ECHOS in France- and therefore are necessarily aware of our problems- as well as free newspapers (Local versions of METRO in the first place!) are a prime targets for our dissemination. It is the same for the newspaper LE MONDE that allowing in the first page of a special supplements an article by Laura Garcia Vitoria.
9- The mobilization of actors most concerned and participation requires our integration in the entire field of twitterature. We have not had time to prepare during our meeting in Paris the diffusion of twits summarizing gradually the interventions of the different speakers, it will be essential that we expect this at our next meeting, as it is true that the micro-bloging is now part of any meeting as it is so little serious of this nature. We did it at events such as PARIS 2.0 or MARSEILLE 2.0 and the dissemination of our analysis is found in fact significantly increased.
10- In terms of social networks, we will return in the second part of this presentation. The subject will be again discussed in regard to online tools of PIN, still today relatively poor, but that the dissemination will give a real boost particularly through the large family of social networks and their interactions necessarily multiple with the future site of reference.
11- In terms of formation of a true photographic coverage on FLICKR and making presentations as well on DAILY MOTION as on YOUTUE (We refer to other presentations on these sites that will be found under the heading "TERRITORIES OF TOMORROW"), It is important that partners send to us the photos taken during meetings or concerning their institutions.
12- In terms of blogs and webzines, we must all make a real effort to evoke in all logs or personal theme our contributions and reflections on the theme of our project. We all have at least one blog- Laura Garcia holds four blogs in which it is concerned- and if this is not the case we recommend to all partners to open one to make it an additional and local tool of distribution of our common work. We recommend doing one of three tools most convenient: BLOGGER of course, WORDPRESS mainly and possibly TYPE PAD. We will ensure the alignment of the blogs that everyone has decided to open.
13- The Wikis can not be confined to Wikipedia that we know the contested place by most players in our field. We suggest- and suggest for everyone - rather to participate in a joint reflection on future tools and technologies of knowledge whose our subject is a central element, with for example the mapping of skills.
14- The site impact will be primarily a working line for the coming year, with such broadcasters Press (our contacts with PRESSTALIS) and particularly the new forms of information dissemination through the urban furniture of tomorrow and firms with large employing of jobs of the Internet as DECAUX.
15- The analyzers of opinion are also among our contacts of the next year (OPINIONWAY): for the time being, we simply recommend a first contacts information with themselves and especially their regular customers in order to benefit, in time, from an insertion of our problems in one of their future investigations.
16- The influence groups, finally, constitute clearly the raw material of our contacts. In our case, we particularly recommend contacts with makers’ decisions and regional players, associations of elected and officials and experts from think tank.
We have already assembled a large body of information on each of these points.
On each of them, we will provide to the project partners the tools which we appear the most appropriate and at the same time will throw new light on a number of new jobs. We will remain faithful in any case to this mapping of targets relay.
II - A MULTIPLICITY OF SOCIAL NETWORKS IN THE HEART OF OUR STRATEGY
The second component of our approach proposes to build on hundreds of social networks that the Foundation has so far identified and for which the theme of PIN is a real subject of discussion and debate.
It is not necessary to mention here too long, but to enumerate and define which we appear to be the most relevant.
To contact a young public, mostly students. We recommended networks as ETNOKA.
For the same, HUZZ is a social network dedicated to employment, as well as JOBMEETERS.
By registering in the community IGLOO, we can also, testing programs in beta version and be connected to many professionals – whose one party is directly derived from the world of the Internet -.
Although more elitist, we would name well that- Global contrary to what seems to speak its name- FRENCHTUESDAYS.
We will ensure that these communities don’t ignore nothing of PIN....
Some are interesting for PIN precisely because of the precision of their targeting: it evokes so many jobs on the Internet as the network of FINROAD, but in an ecosystem is that of the finance.
It is the same for the world of real estate gathered around IMMOWEBPARTNER.
Very different, but it is also highly specialized, the network of HEJORAMA is devoted to
e-tourism, real Technologies Lab 2.0, or 3.0 in the matter.
AMODUS is a private community composed mainly of business leaders innovative and creative, which organizes several major European and global cities among them our project may be a real subject. We really speaks of new skills necessitated by the knowledge economy, a bit like - even if the cultural formulations is sometimes different- from the Indian APNA CIRCLE or the New Yorkan APRIVATECLUB.
Very close, a network such as FORBES, also widely open to questions of technology and employment; its sub-networks have a quasi-autonomous life and often quite interesting. INTERNATIONS, based in Germany, seems equally useful for our purposes.
Anecdotally, we also include a network technologically highly targeted as devoted to knowledge and practices regarding the use of devices. It is completely located in our field, largely tinged with geek culture: GDGT.
CONCLUSION
The whole tools of dissemination have been sending to all partners and their returns allow us to specify the expectations of everyone and of course the analysis of relevance of each of the sixteen areas mentioned.
We emphasize the fact that we will be regularly alongside partners both to develop relationships with actors in their own ecosystem - as implied natural by any strategy of hub management-, but we will also make sure to harmonizing closely all of these actions.
The development of innovative strategies adopted for the creation of a network dedicated to jobs and training of tomorrow in particular with regard to Internet and knowledge technologies has lasted more than one semester.
It has been illustrate by numerous debates and exchange of arguments characterized by great diversity, and this as well in our team as between partners at meetings- especially the meeting held in Paris at French Foreign affairs Ministry on June 11 - and in particular in contact with numerous interlocutors, national and international institutions for the most-.
At the heart of this approach has been chosen in particular a strategy of hub management (explained and presented here), by abandoning decidedly the old practices tools of presentation and project management that would make our work completely misunderstood by our younger interlocutors, precisely those now positioned on the ground of new jobs and training. Its elaboration, very ambitious indeed, took more than one semester (thus beyond the deadlines), but it can only satisfy us today through multiple returns achieved.
I - LE HUB MANGEMENT: A GLOBAL APPROACH FOR DISSEMINATION
On the occasion of the meeting between partners in Paris, we asked Vincent Ducrey- webmaster for the presidency of the French republic - to introduce to us the "system of influence" as he describes it in his recent book. This approach will be followed throughout this analysis and generally in all of our recommendations to our partners.
Through tools that characterize the jobs of internet of today and more tomorrow, every dissemination of results and analysis spring from a project requires the construction of an informational ecosystem and a mapping of the media world that corresponds to it.
This approach requires to rejecting with determination the old practices that survive today (Websites from other projects, traditional newsletter and intended to the only reading of evaluators, forums meaningless ...).
Our approach enables us in fact to abandon this traditional ways and linear to adapt us to new situations in order to benefit from a real reactivity.
Consider the different links separately- As this could have envisaged a few years ago - returns today to ignore the essential, namely the porous borders between media which is in fact a major feature of new forms of communication. Any partner who does not take this into account would release its own efforts of dissemination reduced to little.
As was stressed by Vincent Ducrey in his conclusion at the ministry of Foreign Affairs, The hub concept assumes that every project and the information it conveys has its own life cycle (In this case from three years provided and extensions of the time through complementary projects), an cycle is determined by its content, its transmitters and of course its targets. It is therefore to identify the release of dissemination that allow it to detach from its mounting and to have its own existence in the media world that we have determined.
The purpose of the dissemination of the project PIN, true to our initial determinations, aims to a global influence, in other words to be interpreted by all the relay of information required, whether the relays of the Web, traditional media relays, mobile relays or relay field.
All partners are therefore invited to participate widely in the construction of our hub, that will be the “ hub” of that global influence and in fact the real area of influence that we could build together around our common goals.
The Territories of Tomorrow Foundation has used in its strategies of dissemination to spread widely into consideration the findings of Chris Anderson in his recent writings (In the magazine "Wired" in particular) and particularly of course in his book "The Long Tail"; we remember here that its law 80-20 will be crucial for us: 20% of relaying information formed 80% of the influence of a presentation or a dissemination.
Until now, we are only concentrating (Contrary to some suggestions made at our meeting in Munich and eventually discarded) on building a network of information relays connected very close than ever, and that without there is never any central hierarchy for its dissemination.
It is in this case that the theorizing of the latest communications called "mesh in" . Concretely, this are expectations, even more specifically relay of information potentially fundamental without their small size occasionally, even as their importance about the project did not bring much previously regarded as important relays, as they could be whether public institutions, private actors, and of course especially new media like Web TV with which many programs are planned (and some already do) this year.
The key is to consider the project and its partners as much precursors in the dissemination of information and thus in the deployment of jobs concerned.
Conversely, no work has been done in the field of « mesh-out » : This was the subject of lively discussions - A document has been prepared in the same subject by a partner -, but it seemed to us perfectly useless as a project based on innovation and the future take into account the relays whose presentation itself has become today perfectly obsolete!
To establish the list of built-in relays to our hub PIN, in fact we use our recent communication operations relating to our most recent international projects. We recommend naturally and continue to recommend to all our partners to do the same and we will be also with them in the future for this purpose.
1- The first treatment of information on the project- and the presentation of the document- allow even, as we know, for emitting low influence (Those whose name does not exceed twenty pages on Google) to benefit from a true echo. A partner must not have to underestimate the role that can perform some of their counterparts (Academic, entrepreneurial, associations, local media ...). The importance of their "localization" is obvious (substantial Importance of linguistic diversity), but we propose to this end a number of generic documents.
2- The role of news agencies remains significant, We urge all partners to make contact with the agencies most relevant to the scale of each country (the representations especially Associated Press or Reuters) and to transmit them regularly their analyzes, articles, reflections on the news about our field ..., and transmit to us a copy so that we can help expand their dissemination.
3- Blogs and web versions of newspapers constitute a domain of dissemination very rich, combining the ease of dissemination and importance of their impact. Those responsible for this websites of newspapers are looking in fact such "contributions", just as, by definition, sites live from contributions made to them (THE POST in France). Here also, we are available to our partners not used to identify and manage such informational materials.
4- The news channels Thematic is our future partners in excellence. In France, we work so especially with BFM TV.
5- The aggregators, like including Google, are also often an excellent partners, through, again, national representations and even local, because here they are specially often confronted to the search for profiles not always easy to find.
6- It is the same for mobile operators. We work in our case with ORANGE which has ORANGE LABS dedicated specifically to all new forms of informational dissemination.
7- Regarding radios, on the one hand local station, specialized on the other hand are among the most faithful. BFM RADIO is the illustration that we concerne.
8- The written press the most innovative (Which has such applications on iPhone or IPAD), like the example of the TRIBUNE or the ECHOS in France- and therefore are necessarily aware of our problems- as well as free newspapers (Local versions of METRO in the first place!) are a prime targets for our dissemination. It is the same for the newspaper LE MONDE that allowing in the first page of a special supplements an article by Laura Garcia Vitoria.
9- The mobilization of actors most concerned and participation requires our integration in the entire field of twitterature. We have not had time to prepare during our meeting in Paris the diffusion of twits summarizing gradually the interventions of the different speakers, it will be essential that we expect this at our next meeting, as it is true that the micro-bloging is now part of any meeting as it is so little serious of this nature. We did it at events such as PARIS 2.0 or MARSEILLE 2.0 and the dissemination of our analysis is found in fact significantly increased.
10- In terms of social networks, we will return in the second part of this presentation. The subject will be again discussed in regard to online tools of PIN, still today relatively poor, but that the dissemination will give a real boost particularly through the large family of social networks and their interactions necessarily multiple with the future site of reference.
11- In terms of formation of a true photographic coverage on FLICKR and making presentations as well on DAILY MOTION as on YOUTUE (We refer to other presentations on these sites that will be found under the heading "TERRITORIES OF TOMORROW"), It is important that partners send to us the photos taken during meetings or concerning their institutions.
12- In terms of blogs and webzines, we must all make a real effort to evoke in all logs or personal theme our contributions and reflections on the theme of our project. We all have at least one blog- Laura Garcia holds four blogs in which it is concerned- and if this is not the case we recommend to all partners to open one to make it an additional and local tool of distribution of our common work. We recommend doing one of three tools most convenient: BLOGGER of course, WORDPRESS mainly and possibly TYPE PAD. We will ensure the alignment of the blogs that everyone has decided to open.
13- The Wikis can not be confined to Wikipedia that we know the contested place by most players in our field. We suggest- and suggest for everyone - rather to participate in a joint reflection on future tools and technologies of knowledge whose our subject is a central element, with for example the mapping of skills.
14- The site impact will be primarily a working line for the coming year, with such broadcasters Press (our contacts with PRESSTALIS) and particularly the new forms of information dissemination through the urban furniture of tomorrow and firms with large employing of jobs of the Internet as DECAUX.
15- The analyzers of opinion are also among our contacts of the next year (OPINIONWAY): for the time being, we simply recommend a first contacts information with themselves and especially their regular customers in order to benefit, in time, from an insertion of our problems in one of their future investigations.
16- The influence groups, finally, constitute clearly the raw material of our contacts. In our case, we particularly recommend contacts with makers’ decisions and regional players, associations of elected and officials and experts from think tank.
We have already assembled a large body of information on each of these points.
On each of them, we will provide to the project partners the tools which we appear the most appropriate and at the same time will throw new light on a number of new jobs. We will remain faithful in any case to this mapping of targets relay.
II - A MULTIPLICITY OF SOCIAL NETWORKS IN THE HEART OF OUR STRATEGY
The second component of our approach proposes to build on hundreds of social networks that the Foundation has so far identified and for which the theme of PIN is a real subject of discussion and debate.
It is not necessary to mention here too long, but to enumerate and define which we appear to be the most relevant.
To contact a young public, mostly students. We recommended networks as ETNOKA.
For the same, HUZZ is a social network dedicated to employment, as well as JOBMEETERS.
By registering in the community IGLOO, we can also, testing programs in beta version and be connected to many professionals – whose one party is directly derived from the world of the Internet -.
Although more elitist, we would name well that- Global contrary to what seems to speak its name- FRENCHTUESDAYS.
We will ensure that these communities don’t ignore nothing of PIN....
Some are interesting for PIN precisely because of the precision of their targeting: it evokes so many jobs on the Internet as the network of FINROAD, but in an ecosystem is that of the finance.
It is the same for the world of real estate gathered around IMMOWEBPARTNER.
Very different, but it is also highly specialized, the network of HEJORAMA is devoted to
e-tourism, real Technologies Lab 2.0, or 3.0 in the matter.
AMODUS is a private community composed mainly of business leaders innovative and creative, which organizes several major European and global cities among them our project may be a real subject. We really speaks of new skills necessitated by the knowledge economy, a bit like - even if the cultural formulations is sometimes different- from the Indian APNA CIRCLE or the New Yorkan APRIVATECLUB.
Very close, a network such as FORBES, also widely open to questions of technology and employment; its sub-networks have a quasi-autonomous life and often quite interesting. INTERNATIONS, based in Germany, seems equally useful for our purposes.
Anecdotally, we also include a network technologically highly targeted as devoted to knowledge and practices regarding the use of devices. It is completely located in our field, largely tinged with geek culture: GDGT.
CONCLUSION
The whole tools of dissemination have been sending to all partners and their returns allow us to specify the expectations of everyone and of course the analysis of relevance of each of the sixteen areas mentioned.
We emphasize the fact that we will be regularly alongside partners both to develop relationships with actors in their own ecosystem - as implied natural by any strategy of hub management-, but we will also make sure to harmonizing closely all of these actions.
A STRATEGY FOR PIN: A VISION OF JOBS PROSPECTIVE
A STRATEGY FOR PIN: A VISION OF JOBS PROSPECTIVE
June 2010
We shall first consider the difficulties widely inherent in the present project and should be highlighted.
• In general, we are not today in a dissemination of certainty, but of iteration, where each message is constructed in relation to another. PIN is a project of thematic network where such a change in perception impose simultaneously towards all audiences identified, but also internally, mainly through reports between the word package (Although this practice of grouping tasks- usual to all European projects- Is clearly seen today challenged by the most innovative practices of project management).
• Another difficulty that we must overcome is that beyond the various actors identified to jobs more or less determined and to clear features is imposing a multiple professional scenarios where the synergies between knowledge is reinforcing.
• The target audiences know themselves considerable changes in the definition of their profiles. Thus, the business community no longer finds its diversity through their size, but essentially their responsiveness and their level of innovation: our interlocutors in the field will be first those of business networking. Alongside them figure mainly the actors of territories clustering which characterizes the knowledge economy: We will organize thus in autumn in Brussels a European conference dedicated to jobs of internet and the innovation world. Concretely, As discussed at our meeting in Paris, it is more the Living Labs and the economic actors that are present over there- even if naturally there is no question of ignoring them in this field-.
For our own vision which we wish to share it in the project PIN, it sees largely based on a PROSPECTIVE OF JOBS, at short or long term, and it is the jobs of today or those of tomorrow - as it is true that the context of our work is a real "war for talent".
As shown by example Pascale Levet whose we follow largely the recommendations through the description of its analysis in the LAB’HO (Adecco group) or also in the ANACT- in the field of Internet and knowledge technologies specially (the works of d’Aline Scouarnec and those of Emmanuelle Marchal in the Center for the Study of Employment, which be included in our next bibliographies)-, a better description of the work itself can really enrich the prospective of jobs.
The foundations of the recognition of qualifications had indeed calling into question by recruitment procedures largely connected of knowledge in question: this is moreover that will be the best measures which are the concrete consequences of development of an economy based on knowledge that is all here except an expression vain.
If the prospective can clarify the future challenges of labor market, this is not by limiting its approach to the qualitative and quantitative definition of required skills tomorrow, but by expanding it to the mechanisms of approximation between supply and demand in the fields that concern us here.
The recent developments of recruitment by simulation respond well to such issues, this is by providing a real visibility on the required qualitative and quantitative adjustments tomorrow.
We will have thus to show in our recommendations that it is obviously here the posture of the Recruiter which has to assess in depth.
Similarly, we believe that our analysis and their dissemination allow building real strategies in terms of production and allocation of future human resources.
Several axis should illustrate the present vision of our dissemination:
• The place of the employability in the field of ours, or more precisely also the prospective of opportunities for professional transitions: taking into account the cognitive processes of various actors of labor market and in the construction of an assessment of employability is essential and we intend to speak on this item in the major international forums involved today in these issues.
• The failure over the last two decades of the management planning of jobs and skills, particularly in the management of expertise: in this case it is taken into account especially new combinations of activities and skills.
• The role of professional dynamics and therefore organizational: what matters in the jobs of the Internet in particular, is first today to ensure the systemic look that, in the words of Jean-Baptiste Suquet , must allow to respect environments and complex organizations. We must therefore clearly articulate in our analysis of levels and especially in different time frames (Including a roundtrip present / future in the description of qualifications and this is not be the easiest in our dissemination activities, as shown by the recent meetings and seminars.
• The involvement of all the actors in our formulations and in the development of our forward-looking, regarding particularly the links between the various experts: we must describe, in the economy of the link which is increasingly ours, the evolution of knowledge, but further also the links between knowledge. Our dissemination must be that of a dialectical confrontation of experiences involved.
• The increased attention being paid to the impact of research: the conception of the major part of jobs internet implies that the knowledge produced must be "actionable", which leads by example to adopt positions of co-design and analysis of conditions of reflexivity involved in these jobs. Our jobs require their share in the appropriation of technological results obtained by an ecosystem of creativity: we will present shortly in a summer school our analysis in this field.
• A positioning that is the sociology of professions: we have to follow especially the conceptual framework developed by the works of Andrew Abbott , in particular as regards of the structuring of emerging professions. It is certainly for us to recognize the determinism of the existing, but also to seize its dimensions "phenomenological", to lie, therefore in a world of emergence " .
• The participatory prospective of jobs, whose interest in the dissemination of PIN is that it can be simultaneously a vector of awareness of changes and a proactive approach to developments which makes it a great tool for managing change in conditions particularly sensitive and complex.
• The mapping of knowledge necessary for the control of human resources and the structuring in organizations of skills networks where they create, acquire and disseminate knowledge . We know that these maps allow to representing jobs and skills by structuring content co-constructed which allows identification of a true heritage of knowledge allowing the organizations willing to manage these assets, concerned with managing these heritage to make a precise analysis to determine in their strategies what knowledge they need to focus, specify, develop ... The look of PIN must reflect widely the systems of skills development that each partner will identify around him.
• The status of the notion of job and its contemporary avatar: we were not stressed enough the strength with which the word itself back on the front of the social scene. Much work wonder thus on this resurgence that our project is fully engaged, as well as the meaning of such a resurgence in recent years, even- as highlighted by recent analysis of the psychologist Y.Clot - the sociological attributes of realities that he designate continues to crumble… In the world of Internet, as shown in a recent issue of the channel TECHTOC TV which we participated, we can rightly wonder: job can become a notion of "organizers" of the working world? Thanks to emerging technologies, he acquires a new social imaginary? Then emerge the enthusiasm of managers for the notions of "talent" and of "community of practice", we have therefore, in our vision of dissemination of project, to identify also new meanings of concepts conveyed in our analysis.
• The theory positioning very strong of jobs Internet in the field of contemporary social ethics, which making it a topic of interest to many economic actors through for example the shared anticipation of future emerging in terms of skills, activities and responsibilities. A new job is also often resulting from some business: that of "referent of ethics compliance ". This will allow us to present PIN to the many existing forums on the subject, such as the circle of deontologists and the Ethics Committees whose the foundation is a member and whose the conferences are regularly open to us.
To conclude this brief list of the different work axis and of reflection that we intend to give to the project, we think particularly in the works of B. Gazier (University of Lille) which emits a useful affirmation to begin our discussions : “The figure of the sublime, she said, embodied by a handful of workers at the end of the Second Empire reincarnated today in workers by projects of the high-tech economy”. Excessive or not, such a formulation shows us clearly the level of ambition that should be ours!
June 2010
We shall first consider the difficulties widely inherent in the present project and should be highlighted.
• In general, we are not today in a dissemination of certainty, but of iteration, where each message is constructed in relation to another. PIN is a project of thematic network where such a change in perception impose simultaneously towards all audiences identified, but also internally, mainly through reports between the word package (Although this practice of grouping tasks- usual to all European projects- Is clearly seen today challenged by the most innovative practices of project management).
• Another difficulty that we must overcome is that beyond the various actors identified to jobs more or less determined and to clear features is imposing a multiple professional scenarios where the synergies between knowledge is reinforcing.
• The target audiences know themselves considerable changes in the definition of their profiles. Thus, the business community no longer finds its diversity through their size, but essentially their responsiveness and their level of innovation: our interlocutors in the field will be first those of business networking. Alongside them figure mainly the actors of territories clustering which characterizes the knowledge economy: We will organize thus in autumn in Brussels a European conference dedicated to jobs of internet and the innovation world. Concretely, As discussed at our meeting in Paris, it is more the Living Labs and the economic actors that are present over there- even if naturally there is no question of ignoring them in this field-.
For our own vision which we wish to share it in the project PIN, it sees largely based on a PROSPECTIVE OF JOBS, at short or long term, and it is the jobs of today or those of tomorrow - as it is true that the context of our work is a real "war for talent".
As shown by example Pascale Levet whose we follow largely the recommendations through the description of its analysis in the LAB’HO (Adecco group) or also in the ANACT- in the field of Internet and knowledge technologies specially (the works of d’Aline Scouarnec and those of Emmanuelle Marchal in the Center for the Study of Employment, which be included in our next bibliographies)-, a better description of the work itself can really enrich the prospective of jobs.
The foundations of the recognition of qualifications had indeed calling into question by recruitment procedures largely connected of knowledge in question: this is moreover that will be the best measures which are the concrete consequences of development of an economy based on knowledge that is all here except an expression vain.
If the prospective can clarify the future challenges of labor market, this is not by limiting its approach to the qualitative and quantitative definition of required skills tomorrow, but by expanding it to the mechanisms of approximation between supply and demand in the fields that concern us here.
The recent developments of recruitment by simulation respond well to such issues, this is by providing a real visibility on the required qualitative and quantitative adjustments tomorrow.
We will have thus to show in our recommendations that it is obviously here the posture of the Recruiter which has to assess in depth.
Similarly, we believe that our analysis and their dissemination allow building real strategies in terms of production and allocation of future human resources.
Several axis should illustrate the present vision of our dissemination:
• The place of the employability in the field of ours, or more precisely also the prospective of opportunities for professional transitions: taking into account the cognitive processes of various actors of labor market and in the construction of an assessment of employability is essential and we intend to speak on this item in the major international forums involved today in these issues.
• The failure over the last two decades of the management planning of jobs and skills, particularly in the management of expertise: in this case it is taken into account especially new combinations of activities and skills.
• The role of professional dynamics and therefore organizational: what matters in the jobs of the Internet in particular, is first today to ensure the systemic look that, in the words of Jean-Baptiste Suquet , must allow to respect environments and complex organizations. We must therefore clearly articulate in our analysis of levels and especially in different time frames (Including a roundtrip present / future in the description of qualifications and this is not be the easiest in our dissemination activities, as shown by the recent meetings and seminars.
• The involvement of all the actors in our formulations and in the development of our forward-looking, regarding particularly the links between the various experts: we must describe, in the economy of the link which is increasingly ours, the evolution of knowledge, but further also the links between knowledge. Our dissemination must be that of a dialectical confrontation of experiences involved.
• The increased attention being paid to the impact of research: the conception of the major part of jobs internet implies that the knowledge produced must be "actionable", which leads by example to adopt positions of co-design and analysis of conditions of reflexivity involved in these jobs. Our jobs require their share in the appropriation of technological results obtained by an ecosystem of creativity: we will present shortly in a summer school our analysis in this field.
• A positioning that is the sociology of professions: we have to follow especially the conceptual framework developed by the works of Andrew Abbott , in particular as regards of the structuring of emerging professions. It is certainly for us to recognize the determinism of the existing, but also to seize its dimensions "phenomenological", to lie, therefore in a world of emergence " .
• The participatory prospective of jobs, whose interest in the dissemination of PIN is that it can be simultaneously a vector of awareness of changes and a proactive approach to developments which makes it a great tool for managing change in conditions particularly sensitive and complex.
• The mapping of knowledge necessary for the control of human resources and the structuring in organizations of skills networks where they create, acquire and disseminate knowledge . We know that these maps allow to representing jobs and skills by structuring content co-constructed which allows identification of a true heritage of knowledge allowing the organizations willing to manage these assets, concerned with managing these heritage to make a precise analysis to determine in their strategies what knowledge they need to focus, specify, develop ... The look of PIN must reflect widely the systems of skills development that each partner will identify around him.
• The status of the notion of job and its contemporary avatar: we were not stressed enough the strength with which the word itself back on the front of the social scene. Much work wonder thus on this resurgence that our project is fully engaged, as well as the meaning of such a resurgence in recent years, even- as highlighted by recent analysis of the psychologist Y.Clot - the sociological attributes of realities that he designate continues to crumble… In the world of Internet, as shown in a recent issue of the channel TECHTOC TV which we participated, we can rightly wonder: job can become a notion of "organizers" of the working world? Thanks to emerging technologies, he acquires a new social imaginary? Then emerge the enthusiasm of managers for the notions of "talent" and of "community of practice", we have therefore, in our vision of dissemination of project, to identify also new meanings of concepts conveyed in our analysis.
• The theory positioning very strong of jobs Internet in the field of contemporary social ethics, which making it a topic of interest to many economic actors through for example the shared anticipation of future emerging in terms of skills, activities and responsibilities. A new job is also often resulting from some business: that of "referent of ethics compliance ". This will allow us to present PIN to the many existing forums on the subject, such as the circle of deontologists and the Ethics Committees whose the foundation is a member and whose the conferences are regularly open to us.
To conclude this brief list of the different work axis and of reflection that we intend to give to the project, we think particularly in the works of B. Gazier (University of Lille) which emits a useful affirmation to begin our discussions : “The figure of the sublime, she said, embodied by a handful of workers at the end of the Second Empire reincarnated today in workers by projects of the high-tech economy”. Excessive or not, such a formulation shows us clearly the level of ambition that should be ours!
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